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CORPORATE IDENTITY
A company’s corporate identity illustrates a consistent theme throughout all aspects of the company. It not only includes the visual aspects of its identity, but also the company’s mentality. The company must agree on the way in which it presents itself to the public and to its employees. Every minute detail counts, from the type of service provided, to the employees’ uniforms and overall personal presentation – right down to the cups they use for their coffee and right up to their website.